Thursday, 12 September 2013
Thursday, 5 September 2013
Colour Psychology
Colour Psychology is the study of colour as a determinant of human behaviour. Colour is a very influential source of information and when a customer makes a judgement on a product, between 62% and 90% of that judgement is based upon colour. Likewise, when people see a new logo or brand they associate that brand with the characteristics that come to mind when they see the brand's main colour.
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